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2010 Toyota Prius
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Our current inventory of Prius at Milton Ruben Superstore
 

As with many of Toyota's vehicles, the Prius has become a standard-bearer in its segment. While many automakers have yet to even develop a gasoline-electric hybrid vehicle, Toyota is already on its third generation of the Prius. This four-door hybrid has become a hit with consumers because of its stellar fuel economy, relatively uncompromised driving and acceleration characteristics and reasonable price.

The Toyota Prius (its name comes from Latin and means "to go before") exists as a partial solution to the automobile's problem of tailpipe emissions. The Prius, like other hybrid vehicles, has a special powertrain that combines a gasoline-fueled internal combustion engine with an electric motor. This powertrain, along with other advanced features, allows the Prius to deliver higher fuel economy and lower emissions compared to regular cars.

Due to its popularity and relatively long sales history, Toyota's original hybrid car is a strong candidate for a shopper interested in a used hybrid vehicle. So far, it seems Toyota's reputation for reliability and durability is holding true for the Prius.

Current Toyota Prius

The Toyota Prius was completely redesigned for 2010. However, it remains a four-door hatchback that seats five people. The car's hybrid powertrain consists of a 1.8-liter gasoline engine that produces 98 horsepower and 105 pound-feet of torque that's used in conjunction with two electric motors and a special planetary gearset that functions as a continuously variable transmission (CVT). Total system power is 134 hp.

Under full acceleration, both power sources work together to provide maximum oomph. But under lighter load conditions such as stop-and-go traffic, the Prius alternates between the two, often running on battery power alone. This maximizes the car's fuel economy potential. A regenerative braking system converts energy normally lost as heat into electricity to charge the car's battery pack. The current powertrain is a little more robust on the highway than the previous-generation car, although not really any quicker away from a traffic light. It is more fuel-efficient, however, with an EPA combined fuel economy estimate of 50 mpg -- which is tops in the hybrid game.

Other changes for this new model include a more sculpted take on the iconic hybrid shape established by its predecessor. The interior was given a more radical overhaul, with a more conventional center control stack than the old car. The hybrid system display now resides high up on the dash next to the digital speedometer, while stereo and climate controls are laid out in a traditional manner with physical buttons rather than a touchscreen (which reappears if you order the optional navigation system). The result is a car that's easier to acclimate to. It's also a bit more comfortable for taller drivers, thanks to a height-adjustable seat and a telescoping steering wheel.

One thing that hasn't changed is the Prius' superb interior packaging, which helps extends the car's appeal beyond simple fuel efficiency. Its hatchback body style allows for an impressive amount of cargo to be lugged around, while a surprisingly commodious backseat makes it a plausible replacement for a family sedan or compact SUV.

In reviews, we've found the current Toyota Prius to build upon its revolutionary predecessor's successful formula of fuel efficiency and versatility. It's now a more normal car to drive and use, making it easier to transition from a traditional car.

2010 Prius Available Models
Prius II
* Mechanical Features
 
Engine
1.8L displacement double overhead cam (DOHC)
inline 4 cylinder configuration hybrid engine
16 valves variable valve timing
134 hp @ 5200 rpm 105 ft-lbs. @ 4000 rpm
regular unleaded nickel-metal hydride electric motor battery
regenerative braking system electric motor output 60 kilowatts
permanent magnet motor system engine auto stop/start
deceleration fuel cut-off  
DriveTrain
continuously variable transmission front wheel drive
brake hill holder  
Suspension
front independent suspension front and rear stabilizer bar
MacPherson strut front suspension torsion beam rear suspension
Instrumentation
trip computer clock
external temperature display low fuel level warning
compass
Towing and Hauling
cargo tie downs
* Exterior Features
 
Tires and Wheels
alloy wheels 15 x 6.0 in. wheels
P195/65R15 V tires all season tires
temporary spare tire steel spare wheel
partial wheel covers inside mounted spare tire
Roof and Glass
variable intermittent wipers rear defogger
intermittent rear wiper  
Exterior Features
rear spoiler
* Safety Features
 
Safety
ventilated front disc / solid rear disc brakes 4-wheel ABS
emergency braking assist traction control
stability control dual front side-mounted airbags
front and rear head airbags passenger airbag occupant sensing deactivation
front seatbelt pretensioners rear door child safety locks
child seat anchors rear center 3-point belt
2 front headrests 3 rear headrests
remote anti-theft alarm system engine immobilizer
tire pressure monitoring auto delay off headlamps
driver only knee airbags driver head restraint whiplash protection system
passenger head restraint whiplash protection system front height adjustable headrests
rear height adjustable headrests electronic brakeforce distribution
* Comfort and Convenience Features
 
Front Seats
5 person total seating capacity bucket front seats
cloth upholstery height adjustable driver seat
Rear Seats
bench rear seat split-folding rear seatback
folding with storage center armrest  
Power Features
remote power door locks power windows
4 one-touch power windows power mirrors
heated mirrors
Convenience
cruise control electric power steering
tilt and telescopic steering wheel audio and cruise controls on steering wheel
front and rear cupholders front door pockets
front seatback storage 12V front power outlet(s)
front console with storage overhead console with storage
keyless ignition rear view camera
retained accessory power
Comfort
climate control interior air filtration
front reading lights dual vanity mirrors
* Entertainment and Telematics Features
 
In Car Entertainment
AM/FM in-dash single CD player with CD MP3 Playback stereo 6 total speakers
mast antenna auxiliary MP3 audio input
radio data system
Telematics
pre-wired for phone

 

Prius III
* Mechanical Features
 
Engine
1.8L displacement double overhead cam (DOHC)
inline 4 cylinder configuration hybrid engine
16 valves variable valve timing
134 hp @ 5200 rpm 105 ft-lbs. @ 4000 rpm
regular unleaded nickel-metal hydride electric motor battery
regenerative braking system electric motor output 60 kilowatts
permanent magnet motor system engine auto stop/start
deceleration fuel cut-off  
DriveTrain
continuously variable transmission front wheel drive
brake hill holder  
Suspension
front independent suspension front and rear stabilizer bar
MacPherson strut front suspension torsion beam rear suspension
Instrumentation
trip computer clock
external temperature display low fuel level warning
compass
Towing and Hauling
cargo tie downs
* Exterior Features
 
Tires and Wheels
alloy wheels 15 x 6.0 in. wheels
P195/65R15 V tires all season tires
temporary spare tire steel spare wheel
partial wheel covers inside mounted spare tire
Roof and Glass
variable intermittent wipers rear defogger
intermittent rear wiper  
Exterior Features
rear spoiler
* Safety Features
 
Safety
ventilated front disc / solid rear disc brakes 4-wheel ABS
emergency braking assist traction control
stability control dual front side-mounted airbags
front and rear head airbags passenger airbag occupant sensing deactivation
front seatbelt pretensioners rear door child safety locks
child seat anchors rear center 3-point belt
2 front headrests 3 rear headrests
remote anti-theft alarm system engine immobilizer
tire pressure monitoring auto delay off headlamps
driver only knee airbags driver head restraint whiplash protection system
passenger head restraint whiplash protection system front height adjustable headrests
rear height adjustable headrests electronic brakeforce distribution
* Comfort and Convenience Features
 
Front Seats
5 person total seating capacity bucket front seats
cloth upholstery height adjustable driver seat
Rear Seats
bench rear seat split-folding rear seatback
folding with storage center armrest  
Power Features
remote power door locks power windows
4 one-touch power windows power mirrors
heated mirrors
Convenience
cruise control electric power steering
tilt and telescopic steering wheel audio and cruise controls on steering wheel
front and rear cupholders front door pockets
front seatback storage 12V front power outlet(s)
front console with storage overhead console with storage
keyless ignition rear view camera
retained accessory power
Comfort
climate control interior air filtration
front reading lights dual vanity mirrors
* Entertainment and Telematics Features
 
In Car Entertainment
JBL premium brand stereo system AM/FM in-dash 6 CD player with CD MP3 Playback stereo
8 total speakers JBL premium brand speakers
mast antenna XM satellite radio
auxiliary MP3 audio input 3 months of provided satellite radio service
radio data system
Telematics
pre-wired for phone Bluetooth wireless data link for hands-free phone

 

Prius IV
* Mechanical Features
 
Engine
1.8L displacement double overhead cam (DOHC)
inline 4 cylinder configuration hybrid engine
16 valves variable valve timing
134 hp @ 5200 rpm 105 ft-lbs. @ 4000 rpm
regular unleaded nickel-metal hydride electric motor battery
regenerative braking system electric motor output 60 kilowatts
permanent magnet motor system engine auto stop/start
deceleration fuel cut-off  
DriveTrain
continuously variable transmission front wheel drive
brake hill holder  
Suspension
front independent suspension front and rear stabilizer bar
MacPherson strut front suspension torsion beam rear suspension
Instrumentation
trip computer clock
external temperature display low fuel level warning
compass
Towing and Hauling
cargo tie downs
* Exterior Features
 
Tires and Wheels
alloy wheels 15 x 6.0 in. wheels
P195/65R15 V tires all season tires
temporary spare tire steel spare wheel
partial wheel covers inside mounted spare tire
Roof and Glass
variable intermittent wipers rear defogger
intermittent rear wiper  
Exterior Features
rear spoiler
* Safety Features
 
Safety
ventilated front disc / solid rear disc brakes 4-wheel ABS
emergency braking assist traction control
stability control dual front side-mounted airbags
front and rear head airbags passenger airbag occupant sensing deactivation
front seatbelt pretensioners rear door child safety locks
child seat anchors rear center 3-point belt
2 front headrests 3 rear headrests
remote anti-theft alarm system engine immobilizer
tire pressure monitoring auto delay off headlamps
driver only knee airbags driver head restraint whiplash protection system
passenger head restraint whiplash protection system front height adjustable headrests
rear height adjustable headrests electronic brakeforce distribution
* Comfort and Convenience Features
 
Front Seats
5 person total seating capacity bucket front seats
cloth upholstery height adjustable driver seat
Rear Seats
bench rear seat split-folding rear seatback
folding with storage center armrest  
Power Features
remote power door locks power windows
4 one-touch power windows power mirrors
heated mirrors
Convenience
cruise control electric power steering
tilt and telescopic steering wheel audio and cruise controls on steering wheel
front and rear cupholders front door pockets
front seatback storage 12V front power outlet(s)
front console with storage overhead console with storage
keyless ignition rear view camera
retained accessory power
Comfort
climate control interior air filtration
front reading lights dual vanity mirrors
* Entertainment and Telematics Features
 
In Car Entertainment
JBL premium brand stereo system AM/FM in-dash 6 CD player with CD MP3 Playback stereo
8 total speakers JBL premium brand speakers
mast antenna XM satellite radio
auxiliary MP3 audio input 3 months of provided satellite radio service
radio data system
Telematics
pre-wired for phone Bluetooth wireless data link for hands-free phone

 

Prius V
* Mechanical Features
 
Engine
1.8L displacement double overhead cam (DOHC)
inline 4 cylinder configuration hybrid engine
16 valves variable valve timing
134 hp @ 5200 rpm 105 ft-lbs. @ 4000 rpm
regular unleaded nickel-metal hydride electric motor battery
regenerative braking system electric motor output 60 kilowatts
permanent magnet motor system engine auto stop/start
deceleration fuel cut-off  
DriveTrain
continuously variable transmission front wheel drive
brake hill holder  
Suspension
front independent suspension front and rear stabilizer bar
MacPherson strut front suspension torsion beam rear suspension
Instrumentation
trip computer clock
external temperature display low fuel level warning
compass
Towing and Hauling
cargo tie downs
* Exterior Features
 
Tires and Wheels
alloy wheels 17 x 7.0 in. wheels
P215/45R17 V tires all season tires
temporary spare tire steel spare wheel
inside mounted spare tire  
Roof and Glass
variable intermittent wipers rear defogger
intermittent rear wiper  
Exterior Features
rear spoiler
* Safety Features
 
Safety
ventilated front disc / solid rear disc brakes 4-wheel ABS
emergency braking assist traction control
stability control dual front side-mounted airbags
front and rear head airbags passenger airbag occupant sensing deactivation
front seatbelt pretensioners rear door child safety locks
child seat anchors rear center 3-point belt
2 front headrests 3 rear headrests
remote anti-theft alarm system engine immobilizer
LED headlamps tire pressure monitoring
auto delay off headlamps headlamp high pressure washers
front fog/driving lights driver only knee airbags
driver head restraint whiplash protection system passenger head restraint whiplash protection system
front height adjustable headrests rear height adjustable headrests
electronic brakeforce distribution self-leveling headlights
* Comfort and Convenience Features
 
Front Seats
5 person total seating capacity bucket front seats
leather upholstery height adjustable driver seat
driver seat with power adjustable lumbar support heated driver seat
heated passenger seat  
Rear Seats
bench rear seat split-folding rear seatback
folding with storage center armrest  
Power Features
remote power door locks power windows
4 one-touch power windows power mirrors
heated mirrors
Convenience
cruise control electric power steering
tilt and telescopic steering wheel audio and cruise controls on steering wheel
front and rear cupholders front door pockets
front seatback storage 12V front power outlet(s)
front console with storage overhead console with storage
keyless ignition universal remote transmitter (for garage door, security system, etc.)
rear view camera retained accessory power
Comfort
climate control interior air filtration
electrochromatic inside rearview mirror front reading lights
dual vanity mirrors
* Entertainment and Telematics Features
 
In Car Entertainment
JBL premium brand stereo system AM/FM in-dash 6 CD player with CD MP3 Playback stereo
8 total speakers JBL premium brand speakers
mast antenna XM satellite radio
auxiliary MP3 audio input 3 months of provided satellite radio service
radio data system
Telematics
pre-wired for phone Bluetooth wireless data link for hands-free phone

 

*Manufacturer’s Suggested Retail Price. Tax, title, license, dealer fees, and optional equipment extra.

To review the available options - click here for the 2010 Brochure in PDF format.
 

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Call Milton Ruben Superstore today * Parts/Service 866-344-0962/Sales 877-220-3046